TECH+DIGITAL SUMMIT

Morning Coffee & Registration

Welcome Speech + KFC Europe D&T Strategy

Opening remarks from KFC Europe leadership. Key milestones from 2025 and the digital & technology roadmap for 2026 across 37 European markets.

• PAPiotr Andrzejewski·KFC Europe

Trends: Digital & Tech in QSR 2026

Market intelligence on the latest digital transformation trends reshaping quick-service restaurants. From AI-driven personalisation to unified commerce — what's real and what's hype.

• MWMarek Wiśniewski·KFC Europe Digital

Aggregators Revival

Re-evaluating the aggregator landscape: new partnership models, margin implications, and KFC Europe's updated approach to third-party delivery.

• EKElena Kovacs·KFC Europe

Vendor Expo Tour

Guided tour of the exhibition floor. Meet our technology partners and explore live product demos.

Digital Ordering Tools — Byte

Deep dive into digital ordering platform capabilities and pilot results across KFC Europe markets. Session content is confidential.

• JTJames Thornton·Byte

Lunch

◢ Talon.One

Gold Sponsor: Talon.One

Promotions & loyalty engine powering personalised offers at scale for QSR chains across Europe.

• CGChristoph Gerber·Talon.One

KFC Loyalty Program: ES Results & Deployment

Results from the KFC Spain loyalty pilot — conversion rates, ARPU uplift, and lessons learned. Deployment roadmap for remaining EU markets in 2026.

• SMSofía Martínez·KFC Spain
• DVDmitri Volkov·LoyaltyPlant

Vendor Expo Tour

Second guided tour of the exhibition floor. Time to revisit partners and continue conversations.

Security — But Make It Sexy

Cybersecurity doesn't have to be boring. A frank look at the real threat landscape for QSR operators and practical steps that don't require a PhD.

• SPSeeraj Patel·KFC Europe

◢ NCR

Gold Sponsor: NCR

Next-generation POS and kiosk solutions built for the pace and scale of modern QSR operations.

• MSMichael Stanton·NCR

Networking Dinner